![]() KITT could understand voice commands, locate destinations, display them on an in-built screen and provide directions. The talking car of the future, driven by the leather-jacketed David Hasselhoff. “Michael, where would you like to go today?”Īh, KITT. Crazy stuff.Ĭan you imagine the benefits for marketers if you could reach your customers wherever they are? Later on, Star Trek would go one step further and incorporate this futuristic technology into a smart device that could be worn on the wrist. It was now possible to seek advice, contact friends, or order the destruction of a small planet no matter where you were. Star Trek foretold a future in which we could all carry around a small device which would allow us to communicate with others at long distance. So it may only be a matter of time before your favourite brands are quite literally calling to you as you walk down the high street. Of course, the hologram wasn’t to know that Tom had stolen someone else’s eyeballs to avoid capture so wasn’t actually Mr Yakamoto, but still, it’s a neat bit of personalisation.īoth IBM and NEC are working on developing interactive billboards which will personalise messages to passers-by, based on a RFID chip they carry, similar to that in an Oyster card.Īnd we’re already seeing location-based personalisation to mobiles, when a customer is in close proximity to a store. ![]() A quick scan of his retinas and a hologram pops up with a cheery personalised welcome. The ultimate in real-time personalisation was brought to us in ‘Minority Report’ when Tom Cruise’s character walked into a Gap store. Ladies and gentlemen, let’s take a trip to Hollywood! ![]() With that in mind, we take a look back in time at where some of the ideas we now take for granted came from. In fact, technology is moving so fast in this area, that we often forget that much of what is possible today, wasn’t even on a marketing wish list five years ago. Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers.ĭata-savvy businesses are quickly getting up to speed with how AI can bring great improvements to the customer journey, making sure they get the right message, to the right person, at the right time. ![]()
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